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isPartOf:"Gabler Research"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Virales Marketing"
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Virales Marketing
Markenimage
118
Brand image
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Consumer behaviour
92
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92
Brand management
78
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78
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45
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Abbas, Jawad
1
Cheng, Calvin
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Chung, Cindy
1
Dai, Wenbin
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Gabler Research
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
20
The journal of product & brand management
20
Journal of retailing and consumer services
13
The journal of brand management : an international journal
10
International journal of internet marketing and advertising : IJIMA
9
International journal of hospitality management
8
Journal of hospitality marketing & management
7
Journal of marketing communications
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of services technology and management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
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Journal of marketing research : JMR
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Cogent business & management
3
Corporate reputation review
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European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of technology marketing : IJTMkt
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of vacation marketing
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Marketing intelligence & planning
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The international review of retail, distribution and consumer research
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Tourism management perspectives : TMP
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Young consumers : insight and ideas for responsible marketers
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Business horizons
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European journal of management and business economics : EJM&BE
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European journal of marketing
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Global business and finance review
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
7
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1
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
2
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
3
Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham
;
Abbas, Jawad
;
Ul Haq, Muhammad Zia
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
Saved in:
4
The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin
;
Reich, Allen Z.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
Saved in:
5
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
6
Impact of service quality and trust on repurchase intentions : the case of Pakistan airline industry
Saleem, Muhammad Abid
;
Zahra, Sadaf
;
Yaseen, Asif
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1136-1159
Persistent link: https://www.econbiz.de/10011796585
Saved in:
7
Word-of-mouth : the use of source expertise in the evaluation of familiar and unfamiliar brands
Lim, Boon Chong
;
Chung, Cindy
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10010247526
Saved in:
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