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isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Foundations of corporate heritage"
~isPartOf:"International journal of hospitality management"
~subject:"United Kingdom"
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
European journal of marketing : EJM
Foundations of corporate heritage
International journal of hospitality management
Working paper series / Bradford University School of Management
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ECONIS (ZBW)
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"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
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2
Corporate identity anchors : a managerial cognition perspective
He, Hongwei
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 609-625
Persistent link: https://www.econbiz.de/10009567646
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3
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
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