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isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"Foundations of corporate heritage"
~isPartOf:"International journal of hospitality management"
~isPartOf:"The Routledge companion to contemporary brand management"
~person:"Balmer, John M. T."
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
Foundations of corporate heritage
International journal of hospitality management
The Routledge companion to contemporary brand management
The journal of brand management : an international journal
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Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
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