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isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"Foundations of corporate heritage"
~isPartOf:"International journal of hospitality management"
~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"United States"
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
Foundations of corporate heritage
International journal of hospitality management
The Routledge companion to contemporary brand management
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Family heritage in corporate heritage branding : opportunities and risks
Brunninge, Olof
- In:
Foundations of corporate heritage
,
(pp. 259-271)
.
2017
Persistent link: https://www.econbiz.de/10011656857
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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