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isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"Foundations of corporate heritage"
~isPartOf:"International journal of hospitality management"
~subject:"Brand"
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The formation of sub-brand love and corporate brand love in hotel brand portfolios
Wang, Yao-Chin
;
Qu, Hailin
;
Yang, Jing
- In:
International journal of hospitality management
77
(
2019
),
pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
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