//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"Foundations of corporate heritage"
~isPartOf:"International journal of hospitality management"
~subject:"Corporate Social Responsibility"
~subject:"Hotel industry’s brand orientation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Unternehmensmarke"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Corporate Social Responsibility
Hotel industry’s brand orientation
Brand architecture
6
Markenarchitektur
6
Brand management
4
Markenführung
4
Corporate reputation
3
Firmenimage
3
Beziehungsmarketing
2
Cultural heritage
2
Hotel industry
2
Hotellerie
2
Kulturgüter
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
USA
2
United States
2
Brand
1
Brand image
1
Brand love
1
Commitment
1
Consumer behaviour
1
Corporate Identity
1
Corporate culture
1
Corporate experience
1
Corporate personality
1
Corporate promise
1
Corporate social responsibility
1
Corporate strategy
1
Customers'relationships
1
Deutschland
1
Emotion
1
Familie
1
Family
1
Firm performance
1
France
1
Frankreich
1
Germany
1
Hotel brand
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Balmer, John M. T.
1
Burghausen, Mario
1
Foroudi, Pantea
1
Published in...
All
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
Foundations of corporate heritage
International journal of hospitality management
Journal of business research : JBR
7
Corporate communications : an international journal
5
International studies of management and organization
4
Corporate social responsibility and environmental management
3
The journal of brand management : an international journal
3
Business ethics quarterly : the journal of the Society for Business Ethics
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing communications
2
Marketing intelligence & planning
2
The journal of product & brand management
2
Unternehmensführung und Marketing
2
Amfiteatru economic : an economic and business research periodical
1
Brand management in emerging markets : theories and practice
1
Cogent business & management
1
Communicating corporate social responsibility : perspectives and practice
1
Decision
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Humanomics
1
International journal of retail & distribution management
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of marketing management : MM
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Meddelanden från Svenska Handelshögskolan
1
New perspectives on critical marketing and consumer society
1
Positive design and appreciative construction : from sustainable development to sustainable value
1
Reputation Management
1
South-east European journal of economics and business
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Springer Gabler Research
1
SpringerLink / Bücher
1
Sustainable Marketing Management : Grundlagen und Cases
1
The IMP journal
1
The IUP journal of management research : IJMR
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
2
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->