//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"Foundations of corporate heritage"
~isPartOf:"International journal of hospitality management"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Unternehmensmarke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Brand architecture
6
Markenarchitektur
6
Brand management
4
Markenführung
4
Corporate reputation
3
Firmenimage
3
Beziehungsmarketing
2
Cultural heritage
2
Hotel industry
2
Hotellerie
2
Kulturgüter
2
Marketingmanagement
2
Relationship marketing
2
USA
2
United States
2
Brand
1
Brand image
1
Brand love
1
Commitment
1
Consumer behaviour
1
Corporate Identity
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate experience
1
Corporate personality
1
Corporate promise
1
Corporate social responsibility
1
Corporate strategy
1
Customers'relationships
1
Deutschland
1
Emotion
1
Familie
1
Family
1
Firm performance
1
France
1
Frankreich
1
Germany
1
Hotel brand
1
Hotel industry’s brand orientation
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Balmer, John M. T.
1
Burghausen, Mario
1
Foroudi, Pantea
1
Published in...
All
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
Foundations of corporate heritage
International journal of hospitality management
The journal of brand management : an international journal
12
European journal of marketing : EJM
6
Journal of business research : JBR
6
Corporate communications : an international journal
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
The journal of product & brand management
2
Brand management in emerging markets : theories and practice
1
Building corporate identity, image and reputation in the digital era
1
CentER DP
1
Contemporary thoughts on corporate branding and corporate identity management
1
Discussion paper / Center for Economic Research, Tilburg University
1
European Journal of Marketing
1
European management journal
1
Fashion branding and communication : core strategies of European luxury brands
1
Gabler Research
1
Indian Institute of Management Udaipur Research Paper Series
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
Journal of general management
1
Journal of health economics
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Marketing intelligence & planning
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge Interpretive Marketing Research
1
Routledge Interpretive Marketing Research Ser.
1
Sustainable Marketing Management : Grundlagen und Cases
1
TILEC discussion paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
2
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->