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isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Working paper series / Bradford University School of Management"
~subject:"Brand"
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Search: subject_exact:"Unternehmensmarke"
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Brand architecture
33
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19
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9
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Balmer, John M. T.
2
Balmer, John M.T.
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Bourke, Rita
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Davies, Gary
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Essamri, Azzouz
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Greyser, Stephen A.
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1
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
International journal of hospitality management
Journal of business research : JBR
Working paper series / Bradford University School of Management
The journal of brand management : an international journal
11
European journal of marketing : EJM
4
Harvard business review : HBR
4
Marketing intelligence & planning
3
The journal of product & brand management
3
Journal of strategic marketing
2
Asia-Pacific journal of management research and innovation
1
Best practice der Markenführung
1
Business horizons
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CentER DP
1
Cogent business & management
1
Contemporary thoughts on corporate branding and corporate identity management
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
Decision
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
European journal of marketing
1
Family business review : journal of the Family Firm Institute
1
Fashion branding and communication : core strategies of European luxury brands
1
Health marketing quarterly
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International journal of human resource management
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International journal of industrial organization
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International marketing : emerging markets
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International studies of management and organization
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Journal of business strategies
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Journal of business strategies : JBS
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Journal of euromarketing
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Journal of fashion marketing and management
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Journal of general management
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Journal of health economics
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Journal of marketing research
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of wine economics
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Management decision : MD
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Manual of international marketing
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ECONIS (ZBW)
8
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date (oldest first)
1
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
2
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
3
Co-creating corporate brand identity with online brand communities : a managerial perspective
Essamri, Azzouz
;
McKechnie, Sally
;
Winklhofer, Heidi
- In:
Journal of business research : JBR
96
(
2019
),
pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
Saved in:
4
The formation of sub-brand love and corporate brand love in hotel brand portfolios
Wang, Yao-Chin
;
Qu, Hailin
;
Yang, Jing
- In:
International journal of hospitality management
77
(
2019
),
pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
Saved in:
5
Designing corporate brand experience in an online context : a qualitative insight
Zalfa Laili Hamzah
;
Sharifah Faridah Syed Alwi
;
Md. Nor …
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2299-2310
Persistent link: https://www.econbiz.de/10010401991
Saved in:
6
Monarchies as corporate brands
Balmer, John M. T.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002590050
Saved in:
7
The corporate branding triumvarite : values, promise and behaviour?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590164
Saved in:
8
Public sector corporate branding and customer orientation
Whelan, Susan
;
Davies, Gary
;
Walsh, Margaret
;
Bourke, Rita
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1164-1171
Persistent link: https://www.econbiz.de/10008696681
Saved in:
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