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isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Abratt, Russell"
~subject:"Marketingmanagement"
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
International journal of hospitality management
The journal of brand management : an international journal
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
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