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isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Working paper series / Bradford University School of Management"
~subject:"USA"
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
International journal of hospitality management
Working paper series / Bradford University School of Management
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The corporate branding triumvarite : values, promise and behaviour?
Balmer, John M. T.
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contributor
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2004
Persistent link: https://www.econbiz.de/10002590164
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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