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isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Scandinavian journal of management"
~subject:"Corporate culture"
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
Journal of retailing and consumer services
Scandinavian journal of management
The journal of brand management : an international journal
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The dynamics of corporate brand charisma : routinization and activation at Carlsberg IT
Hatch, Mary Jo
;
Schultz, Majken
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10009758008
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