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isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Scandinavian journal of management"
~subject:"France"
~subject:"USA"
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Brand architecture
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
Journal of retailing and consumer services
Scandinavian journal of management
The journal of brand management : an international journal
2
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ECONIS (ZBW)
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A model of consumer's retail atmosphere perceptions
Rayburn, Steven W.
;
Voss, Kevin E.
- In:
Journal of retailing and consumer services
20
(
2013
)
4
,
pp. 400-407
Persistent link: https://www.econbiz.de/10009755362
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Consumer satisfaction and loyalty : two main consequences of retailer personality
Lombart, Cindy
;
Louis, Didier
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 644-652
Persistent link: https://www.econbiz.de/10009655495
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3
International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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