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isPartOf:"Gabler Research / Interaktives Marketing"
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~isPartOf:"Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim"
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Journal of retailing and consumer services
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International journal of retail and distribution management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The international review of retail, distribution and consumer research
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International journal of production economics
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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essentials
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Developing successful global strategies for marketing luxury brands
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Handbook of research on IoT, digital transformation, and the future of global marketing
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Cross-Selling : eine empirische Betrachtung der Einflussfaktoren und Erfolgsmessung
Böhler, Sina
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2019
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[1. Auflage] 2019
Persistent link: https://www.econbiz.de/10011965694
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Strategische Preisgestaltung in Offline- und Online-Vertriebskanälen : Determinanten und Auswirkungen auf das Verhalten von Konsumenten
Lauer, Karin
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2018
Persistent link: https://www.econbiz.de/10011866590
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