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isPartOf:"Gabler-Edition Wissenschaft"
~isPartOf:"International journal of production economics"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~person:"Karray, Salma"
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Karray, Salma
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Gabler-Edition Wissenschaft
International journal of production economics
The journal of product innovation management : an international publication of the Product Development & Management Association
European journal of operational research : EJOR
1
Journal of the Operational Research Society
1
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ECONIS (ZBW)
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Cooperative advertising for competing manufacturers : the impact of long-term promotional effects
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
International journal of production economics
184
(
2017
),
pp. 21-32
Persistent link: https://www.econbiz.de/10011642476
Saved in:
2
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
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