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isPartOf:"German journal of agricultural economics : GJAE"
~isPartOf:"Journal of marketing communications"
~subject:"1990-2009"
~subject:"Entscheidung unter Risiko"
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Entscheidung unter Risiko
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German journal of agricultural economics : GJAE
Journal of marketing communications
Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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Super Bowl ad likeability : enduring and emerging predictors
Yelkur, Rama
;
Tomkovick, Chuck
;
Hofer, Ashley
; …
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 58-80
Persistent link: https://www.econbiz.de/10009700188
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2
Branded product information search on the Web: the role of brand trust and credibility of online information sources
Lee, Chunsik
;
Kim, Junga
;
Chan-Olmsted, Silvia M.
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 355-374
Persistent link: https://www.econbiz.de/10009423359
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