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isPartOf:"Global journal of business research : GJBR"
~isPartOf:"International journal of consumer studies"
~subject:"Markenartikel"
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Markenartikel
Luxury goods
16
Luxusgüter
16
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
8
Markenführung
8
Brand image
5
Markenimage
5
Brand
4
Product counterfeiting
3
Produktpiraterie
3
luxury
3
Emotion
2
Internet marketing
2
Online-Marketing
2
Satisfaction
2
Zufriedenheit
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Advertising effects
1
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COVID-19
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China
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Chinese culture values
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Cultural identity
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Einzelhandel
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Emerging economies
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Envy
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Epidemie
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Erwartungsbildung
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Event marketing
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Event-Marketing
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Expectation formation
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Expectations
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Facebook
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Arora, Vibha
1
Fuentes, Humberto
1
Kolbe, Diana
1
Phau, Ian
1
Purohit, Sonal
1
Radia, Karan Nilesh
1
Shimul, Anwar Sadat
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Tunçel, Niray
1
Vera, Jorge
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Global journal of business research : GJBR
International journal of consumer studies
Journal of business research : JBR
38
The journal of brand management : an international journal
30
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Journal of fashion marketing and management
14
The journal of product & brand management
14
Journal of retailing and consumer services
13
International journal of advertising : the review of marketing communications
7
Journal of global fashion marketing : JGfM
7
Psychology & marketing
6
Developing successful global strategies for marketing luxury brands
5
Marketing : ZFP ; journal of research and management
5
SpringerLink / Bücher
5
International journal of hospitality management
4
International marketing review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
The IUP journal of brand management : IJBRM
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of contemporary hospitality management
3
Journal of consumer marketing
3
Journal of revenue and pricing management
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Springer eBook Collection / Business and Management
3
Strategic change
3
Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Building consumer-brand relationship in luxury brand management
2
Business horizons
2
International journal of business and globalisation : IJBG
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International journal of wine business research : IJWBR
2
Journal of current issues and research in advertising
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of marketing management : MM
2
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ECONIS (ZBW)
4
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1
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
2
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
3
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
4
Willingness to purchase counterfeit luxury brands : a cross-cultural comparison
Tunçel, Niray
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 494-514
Persistent link: https://www.econbiz.de/10013162277
Saved in:
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