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isPartOf:"HAW im Dialog : Weidener Diskussionspapiere"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Organizational research methods : ORM"
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Neuroscience
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neuroscience
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7
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6
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HAW im Dialog : Weidener Diskussionspapiere
Journal of advertising research
Journal of management information systems : JMIS
Organizational research methods : ORM
SpringerLink / Bücher
19
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Psychology & marketing
11
Springer eBook Collection
11
Journal of business ethics : JOBE
10
Neuroökonomie : Grundlagen - Methoden - Anwendungen
10
Journal of business research : JBR
9
Journal of marketing research : JMR
8
ERIM Ph. D. series research in management / Erasmus Institute of Management
7
Analyzing the strategic role of neuromarketing and consumer neuroscience
6
BestMasters
6
Harvard business review : HBR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of management education : a publication of the Organizational Behavior Teaching Society
6
Lecture Notes in Information Systems and Organisation
6
Recherches économiques de Louvain
6
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
6
European research studies
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of management inquiry
5
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
5
Journal of retailing and consumer services
5
Handbook of research methodologies and design in neuroentrepreneurship
4
International journal of consumer studies
4
International review of economics : journal of civil economy
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of management : JOM
4
Management information systems : mis quarterly
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Springer eBook Collection / Business and Management
4
The journal of product & brand management
4
The social cognitive neuroscience of organizations
4
Annals of operations research
3
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
3
Edward Elgar E-Book Archive
3
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ECONIS (ZBW)
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1
How moment-to-moment EEG measures enhance ad effectiveness evaluation : peak emotions during branding moments as key indicators
Kolar, Tomaž
;
Batagelj, Zenel
;
Omeragić, Ismir
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 365-381
Persistent link: https://www.econbiz.de/10012813773
Saved in:
2
A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea
;
Russo, Vincenzo
;
Songa, Giulia
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
Saved in:
3
The Strata model predicting advertising effectiveness : a neural-network approach enhances predictability of consumer decision making
Reynolds, Thomas J.
;
Phillips, Joan M.
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10012118859
Saved in:
4
An introductory guide to organizational neuroscience
Murray, Micah M.
;
Antonakis, John
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10012005360
Saved in:
5
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
Saved in:
6
Neurofinance
Miendlarzewska, Ewa A.
;
Kometer, Michael
;
Preuschoff, …
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 196-222
Persistent link: https://www.econbiz.de/10012005393
Saved in:
7
The added value of neuroscience methods in organizational research
Waldman, David A.
;
Wang, Danni
;
Fenters, Virgil
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 223-249
Persistent link: https://www.econbiz.de/10012005398
Saved in:
8
Philosophical foundations of neuroscience in organizational research : functional and nonfunctional approaches
Bagozzi, Richard P.
;
Lee, Nick
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 299-331
Persistent link: https://www.econbiz.de/10012005410
Saved in:
9
Pitfalls in organizational neuroscience : a critical review and suggestions for future research
Jack, Anthony I.
;
Rochford, Kylie C.
;
Friedman, Jared P.
; …
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 421-458
Persistent link: https://www.econbiz.de/10012005430
Saved in:
10
Feature topic : neuroscience methods in organizational research
2019
Persistent link: https://www.econbiz.de/10012005537
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