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isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
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~isPartOf:"Finance research letters"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Search: subject_exact:"Soziale Internetplattform"
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Social Web
119
Social web
119
Internet marketing
60
Online-Marketing
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38
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HMD : Praxis der Wirtschaftsinformatik
Finance research letters
International journal of advertising : the review of marketing communications
Journal of business research : JBR
378
Technological forecasting & social change : an international journal
226
Journal of retailing and consumer services
202
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
175
SpringerLink / Bücher
134
Information systems research : ISR
96
International journal of internet marketing and advertising : IJIMA
90
Industrial marketing management : the international journal for industrial and high-tech firms
86
Tourism management : research, policies, practice
86
Journal of management information systems : JMIS
85
Springer eBook Collection
80
Journal of promotion management : innovations in planning and applied research
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Management science : journal of the Institute for Operations Research and the Management Sciences
64
International journal of hospitality management
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Electronic commerce research
59
Journal of marketing communications
59
The journal of product & brand management
56
Journal of internet commerce
52
Business horizons
48
Discussion papers / CEPR
47
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of information & knowledge management : JIKM
42
Journal of travel and tourism marketing
42
MIS quarterly
42
The journal of brand management : an international journal
42
International journal of contemporary hospitality management
39
Psychology & marketing
39
Asia Pacific journal of marketing and logistics
37
International journal of business information systems : IJBIS
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Corporate communications : an international journal
36
International journal of consumer studies
36
Marketing intelligence & planning
35
Service business
35
Journal of marketing
34
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ECONIS (ZBW)
119
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1
ESG reputation risk matters : an event study based on social media data
Nicolas, Maxime L. D.
;
Desroziers, Adrien
;
Caccioli, Fabio
- In:
Finance research letters
59
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014445295
Saved in:
2
The impact of digital inclusive finance on the agricultural factor mismatch of agriculture-related enterprises
Hong, Xianna
;
Chen, Qiuhua
;
Wang, Nan
- In:
Finance research letters
59
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014445344
Saved in:
3
Investor attention and GameFi returns : a transfer entropy analysis
Shi, Guiqiang
;
Goodell, John W.
;
Shen, Dehua
- In:
Finance research letters
61
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014491017
Saved in:
4
The influence of the digital divide on peer-to-peer lending outcomes
Davaadorj, Zagdbazar
- In:
Finance research letters
61
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014491019
Saved in:
5
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
6
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
7
Power relationships, digital literacy, and inclusive digital banking in Israel
Finger, Maya
;
Manos, Ronny
;
Shakir, Ofir
- In:
Finance research letters
63
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014531292
Saved in:
8
Social media, relationship marketing and corporate ESG performance
Ye, Xu
;
Hou, Rong
;
Wang, Shihan
;
Nor Asiah Omar
- In:
Finance research letters
63
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014531529
Saved in:
9
The neglected cohort : the impact of silent majority in social media on stock returns
Long, Wen
;
Zhong, Yanqiang
- In:
Finance research letters
52
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014472185
Saved in:
10
Social media marketing for equity crowdfunding : which posts trigger investment decisions?
Eisenbeiß, Maik
;
Hartmann, Sven Alfred
;
Hornuf, Lars
- In:
Finance research letters
52
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014472214
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