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isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Kim, Hyejin"
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Kim, Hyejin
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HMD : Praxis der Wirtschaftsinformatik
International journal of advertising : the review of marketing communications
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When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
2
You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
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