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isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Karla, Jürgen"
~person:"Song, Hayeon"
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HMD : Praxis der Wirtschaftsinformatik
International journal of advertising : the review of marketing communications
IM : die Fachzeitschrift für Information, Management und Consulting
1
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
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ECONIS (ZBW)
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1
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
2
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
3
Differenzierung von Erlösmodellen für Weblog-Betreiber : eine anwendungsfallbezogene Analyse
Karla, Jürgen
- In:
HMD : Praxis der Wirtschaftsinformatik
45
(
2008
)
261
,
pp. 80-90
Persistent link: https://www.econbiz.de/10003727327
Saved in:
4
Implementierung von Regelkreisen in Geschäftsmodellen für Web 2.0-Publikumsdienste
Karla, Jürgen
- In:
HMD : Praxis der Wirtschaftsinformatik
44
(
2007
)
255
,
pp. 17-26
Persistent link: https://www.econbiz.de/10003491832
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