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isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of advertising research"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Soziale Internetplattform"
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Social Web
331
Social web
331
Online-Marketing
162
Internet marketing
161
Consumer behaviour
134
Konsumentenverhalten
134
Viral marketing
71
Virales Marketing
71
social media
69
Brand management
54
Markenführung
54
Soziales Netzwerk
46
Advertising effects
45
Social network
45
Werbewirkung
45
Beziehungsmarketing
40
Relationship marketing
40
Advertising
37
Werbung
37
Brand image
32
Markenimage
32
Online retailing
32
Online-Handel
32
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25
Web 2.0 technologies
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Web 2.0-Technologien
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social networks
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Bapna, Ravi
3
Boutsouki, Christina
3
Ghose, Anindya
3
Lipsman, Andrew
3
Ofek, Elie
3
Rita, Paulo
3
Zhu, Feng
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Bao, Tong
2
Burtch, Gordon
2
Böhringer, Martin
2
Campbell, Colin
2
Duh, Helen Inseng
2
Durst, Michael
2
Erkan, Ismail
2
Greve, Goetz
2
Gu, Yuan
2
Ha, Louisa
2
Hatzithomas, Leonidas
2
Heidemann, Julia
2
Hosanagar, Kartik
2
Kaiser, Carolin
2
Karla, Jürgen
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Kwon, Eun Sook
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LaPointe, Pat
2
Landherr, Andrea
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Lans, Ralf van der
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Lassnig, Markus
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Li, Zhuoxin
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Lin, Mingfeng
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Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Markus, Mark
2
Moro, Sérgio
2
Nair, Harikesh
2
Nelson-Field, Karen
2
Pascucci, Federica
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HMD : Praxis der Wirtschaftsinformatik
International journal of internet marketing and advertising : IJIMA
Journal of advertising research
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
141
SpringerLink / Bücher
134
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Corporate communications : an international journal
52
Journal of knowledge management
52
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ECONIS (ZBW)
331
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331
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1
Monetary incentives and knowledge spillover : evidence from a natural experiment
Wang, Jing
;
Li, Gen
;
Hui, Kai-Lung
- In:
Management science : journal of the Institute for …
68
(
2022
)
5
,
pp. 3549-3572
Persistent link: https://www.econbiz.de/10013368700
Saved in:
2
Social media alleviates venture capital funding inequality for women and less connected entrepreneurs
Wang, Xiaoning
;
Wu, Lynn
;
Hitt, Lorin M.
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1093-1112
Persistent link: https://www.econbiz.de/10014513907
Saved in:
3
Does social interaction spread fear among institutional investors? : evidence from coronavirus disease 2019
Au, Shiu-Yik
;
Dong, Ming
;
Zhou, Xinyao
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2406-2426
Persistent link: https://www.econbiz.de/10014520082
Saved in:
4
Crowd-judging on two-sided platforms : an analysis of in-group bias
Kwan, Alan P.
;
Yang, S. Alex
;
Zhang, Huyue
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2459-2476
Persistent link: https://www.econbiz.de/10014520100
Saved in:
5
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
6
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
7
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
8
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
9
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
10
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
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