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isPartOf:"Handbook of research in international marketing"
~subject:"Bibliometrics"
~subject:"Internationale Marktforschung"
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Bibliometrics
Internationale Marktforschung
International marketing
26
Internationales Marketing
26
Brand
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Markenartikel
6
Market research
6
Marktforschung
6
Welt
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World
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United States
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Brand management
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International market entry
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International marketing research
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Internationaler Markteintritt
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Rules of origin
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2000-2009
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Balanced scorecard
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Buchan, Nancy R.
1
Haley, Hillary
1
Kotabe, Masaaki
1
Schmitt, Bernd H.
1
Zhang, Shi
1
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Handbook of research in international marketing
International marketing review
11
Journal of business research : JBR
4
Review of marketing research
4
Journal of international consumer marketing
3
The SAGE handbook of international marketing
3
Advances in international marketing
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
International business review : the official journal of the European International Business Academy
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of export marketing : IJExportM
2
Journal of business ethics : JOBE
2
Journal of global marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international marketing
2
Journal of marketing management : MM
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Measurement and research methods in international marketing
2
Administrative Sciences : open access journal
1
Asia Pacific journal of marketing and logistics
1
Betriebswirtschaftliche Abhandlungen
1
Beyond Hofstede : culture frameworks for global marketing and management
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Commonwealth and international library. The essentials of marketing series
1
Creating success
1
Critical perspectives on international business
1
Decision
1
Edward Elgar E-Book Archive
1
Entrepreneurship in international marketing
1
Europe in the global competition : problems - markets - strategies
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 40
1
Global strategy journal : GSJ
1
Going global: implementing international business operations
1
Grundlagen Export und Internationalisierung
1
Handbook of research on international advertising
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Indian journal of economics & business : IJEB
1
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State-of-the-art review of research in international marketing management
Kotabe, Masaaki
- In:
Handbook of research in international marketing
,
(pp. 3-41)
.
2003
Persistent link: https://www.econbiz.de/10001803670
Saved in:
2
Experimental economic approaches to international marketing research
Buchan, Nancy R.
- In:
Handbook of research in international marketing
,
(pp. 190-208)
.
2003
Persistent link: https://www.econbiz.de/10001803856
Saved in:
3
Language and culture: linguistic effects on consumer behavior in international marketing research
Zhang, Shi
;
Schmitt, Bernd H.
;
Haley, Hillary
- In:
Handbook of research in international marketing
,
(pp. 228-242)
.
2003
Persistent link: https://www.econbiz.de/10001803879
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