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isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~subject:"Advertising"
~subject:"Mobile Anwendung"
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Advertising
Mobile Anwendung
Internet marketing
21
Online-Marketing
21
Werbung
10
Advertising planning
6
Marketing management
6
Marketingmanagement
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Celtek, Evrim
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Topsümer, Füsun
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Yarkin, Dincer
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Aktan, Ercan
1
Chu, Shu-Chuan
1
Gülsoy, Tanses Yasemin
1
Kang, Yowei
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Kasemsap, Kijpokin
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Kim, Yeuseung
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Orlandic, Ratko
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Ozupek, Mehmet Nejat
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Taskiran, Nurdan Oncel
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Yang, Kenneth C. C.
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Yilmaz, Recep
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Handbook of research on effective advertising strategies in the social media age
International journal of advertising : the review of marketing communications
69
International journal of internet marketing and advertising : IJIMA
45
Journal of business research : JBR
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of marketing communications
41
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of retailing and consumer services
23
Journal of advertising research
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of promotion management : JPM
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing research : JMR
16
Journal of marketing
13
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Journal of internet commerce
11
Information systems research : ISR
10
Journal of marketing research
10
Young consumers : insight and ideas for responsible marketers
10
Electronic commerce research
9
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Marketing science
9
Marketing letters : a journal of research in marketing
8
Operations research
8
Technological forecasting & social change : an international journal
8
CESifo working papers
7
Cogent business & management
7
Discussion papers / CEPR
7
International journal of electronic commerce : IJEC
7
Journal of marketing management : MM
7
Marketing intelligence & planning
7
NBER working paper series
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
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1
Advertising ethics in the social media age
Gülsoy, Tanses Yasemin
- In:
Handbook of research on effective advertising …
,
(pp. 321-338)
.
2015
Persistent link: https://www.econbiz.de/10011283741
Saved in:
2
Employing a mixed method to explore mobile social media users' big data privacy concerns
Yang, Kenneth C. C.
;
Kang, Yowei
- In:
Handbook of research on effective advertising …
,
(pp. 302-320)
.
2015
Persistent link: https://www.econbiz.de/10011283742
Saved in:
3
The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along
Chu, Shu-Chuan
;
Kim, Yeuseung
- In:
Handbook of research on effective advertising …
,
(pp. 285-301)
.
2015
Persistent link: https://www.econbiz.de/10011283743
Saved in:
4
Effective, privacy-first display advertising : ambient intelligence for online ambient environments
Orlandic, Ratko
- In:
Handbook of research on effective advertising …
,
(pp. 223-247)
.
2015
Persistent link: https://www.econbiz.de/10011283747
Saved in:
5
Corporate advertising at the age of social media
Aktan, Ercan
;
Ozupek, Mehmet Nejat
- In:
Handbook of research on effective advertising …
,
(pp. 197-212)
.
2015
Persistent link: https://www.econbiz.de/10011283753
Saved in:
6
The role of social media in international advertising
Kasemsap, Kijpokin
- In:
Handbook of research on effective advertising …
,
(pp. 171-196)
.
2015
Persistent link: https://www.econbiz.de/10011283754
Saved in:
7
The strategic planning process of social media advertising in the context of integrated marketing communication
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 148-159)
.
2015
Persistent link: https://www.econbiz.de/10011283757
Saved in:
8
Augmented reality advertisements in tourism marketing
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 125-146)
.
2015
Persistent link: https://www.econbiz.de/10011283758
Saved in:
9
Advertising in games : advergaming applications in the tourism industry
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 64-89)
.
2015
Persistent link: https://www.econbiz.de/10011283763
Saved in:
10
Social media as an advertisement tool : strategical need of being more experiential
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 52-63)
.
2015
Persistent link: https://www.econbiz.de/10011283774
Saved in:
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