//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~subject:"Firm performance"
~subject:"Interaktive Medien"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Suchmaschinenmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Firm performance
Interaktive Medien
Internet marketing
21
Online-Marketing
21
Advertising
10
Werbung
10
Advertising planning
6
Marketing management
6
Marketingmanagement
6
Werbeplanung
6
Psychology of advertising
4
Werbepsychologie
4
Beziehungsmarketing
3
Brand management
3
Data protection
3
Datenschutz
3
Markenführung
3
Relationship marketing
3
Brand image
2
Computerspiel
2
Ethics
2
Ethik
2
Markenimage
2
Mobile Anwendung
2
Mobile Marketing
2
Mobile application
2
Mobile marketing
2
Tourism marketing
2
Tourismusmarketing
2
Video game
2
Advertising industry
1
Brand architecture
1
Cognition
1
Confidence
1
Interactive media
1
International marketing
1
Internationales Marketing
1
Kognition
1
Markenarchitektur
1
Organisationsstruktur
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
English
2
Author
All
Chu, Shu-Chuan
1
Gülsoy, Tanses Yasemin
1
Kim, Yeuseung
1
Published in...
All
Handbook of research on effective advertising strategies in the social media age
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of electronic commerce : IJEC
5
Journal of business research : JBR
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of hospitality management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Technological forecasting & social change : an international journal
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of contemporary hospitality management
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of advertising research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of strategic marketing
3
Asia Pacific journal of marketing and logistics
2
Cases on strategic social media utilization in the nonprofit sector
2
Cogent business & management
2
International business review : the official journal of the European International Business Academy
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Internet advertising : theory and research
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of electronic commerce research : JECR
2
Journal of management information systems : JMIS
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Journal of small business and enterprise development
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
NBER working paper series
2
Pervasive advertising
2
The journal of consumer marketing
2
AI-driven marketing research and data analytics
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Asian business & management
1
BiTS-Forschung
1
Breaking new ground in theory and practice
1
Business horizons
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does social media marketing improve business performance?
Gülsoy, Tanses Yasemin
- In:
Handbook of research on effective advertising …
,
(pp. 416-439)
.
2015
Persistent link: https://www.econbiz.de/10011283735
Saved in:
2
The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along
Chu, Shu-Chuan
;
Kim, Yeuseung
- In:
Handbook of research on effective advertising …
,
(pp. 285-301)
.
2015
Persistent link: https://www.econbiz.de/10011283743
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->