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isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~subject:"Mobile Anwendung"
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Mobile Anwendung
Internet marketing
21
Online-Marketing
21
Advertising
10
Werbung
10
Advertising planning
6
Marketing management
6
Marketingmanagement
6
Werbeplanung
6
Psychology of advertising
4
Werbepsychologie
4
Beziehungsmarketing
3
Brand management
3
Data protection
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Datenschutz
3
Markenführung
3
Relationship marketing
3
Brand image
2
Computerspiel
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Ethics
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Ethik
2
Markenimage
2
Mobile Marketing
2
Mobile application
2
Mobile marketing
2
Tourism marketing
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Tourismusmarketing
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Video game
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Advertising industry
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Brand architecture
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Cognition
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Confidence
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Firm performance
1
Interactive media
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Interaktive Medien
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International marketing
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Internationales Marketing
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English
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Celtek, Evrim
1
Kang, Yowei
1
Yang, Kenneth C. C.
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Handbook of research on effective advertising strategies in the social media age
Journal of business research : JBR
5
Journal of retailing and consumer services
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of internet marketing and advertising : IJIMA
3
Journal of internet commerce
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Pervasive advertising
3
Business horizons
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
SpringerLink / Bücher
2
Administrative Sciences : open access journal
1
American economic journal
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Breaking new ground in theory and practice
1
Business process management journal
1
CESifo working papers
1
Contemporary trends in innovative marketing strategies
1
Discussion paper
1
Discussion papers / CEPR
1
Discussion papers / Deutsches Institut für Wirtschaftsforschung
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic commerce research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
European journal of management and business economics : EJM&BE
1
European research on management and business economics
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Gabler Theses
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
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Employing a mixed method to explore mobile social media users' big data privacy concerns
Yang, Kenneth C. C.
;
Kang, Yowei
- In:
Handbook of research on effective advertising …
,
(pp. 302-320)
.
2015
Persistent link: https://www.econbiz.de/10011283742
Saved in:
2
Advertising in games : advergaming applications in the tourism industry
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 64-89)
.
2015
Persistent link: https://www.econbiz.de/10011283763
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