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isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~subject:"Psychology of advertising"
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Psychology of advertising
Internet marketing
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Online-Marketing
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Advertising
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Werbung
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Advertising planning
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Marketing management
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Chu, Shu-Chuan
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Elci, Meral
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Kilinc, Ugur
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Kim, Yeuseung
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Sert, Arzu
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Handbook of research on effective advertising strategies in the social media age
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Faculty & research / Insead : working paper series
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Beiträge der Hochschule Pforzheim
1
Cutting edge international research
1
Der Markt : international journal of marketing
1
European journal of marketing : EJM
1
Handbook of research on international advertising
1
IIM Bangalore Research Paper
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of promotion management : JPM
1
Marketing strategy collection
1
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
1
Research
1
Schriftenreihe Marketing, Management
1
Start-up enterprises and contemporary innovation strategies in the global marketplace
1
Theoretical and applied economics : GAER review
1
Young consumers : insight and ideas for responsible marketers
1
Zeszyty naukowe
1
Österreichs Hidden Champions - Customer Value Management - Psychologische Aspekte der Online-Werbung - Gender Marketing - Fokussierter Online-Vertrieb
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The use of myths as an advertisement strategy at the age of social media
Kilinc, Ugur
- In:
Handbook of research on effective advertising …
,
(pp. 406-415)
.
2015
Persistent link: https://www.econbiz.de/10011283737
Saved in:
2
Subliminal advertising and its ethical dimensions in the social media age
Elci, Meral
;
Sert, Arzu
- In:
Handbook of research on effective advertising …
,
(pp. 368-387)
.
2015
Persistent link: https://www.econbiz.de/10011283739
Saved in:
3
The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along
Chu, Shu-Chuan
;
Kim, Yeuseung
- In:
Handbook of research on effective advertising …
,
(pp. 285-301)
.
2015
Persistent link: https://www.econbiz.de/10011283743
Saved in:
4
A model for mind-device dialectic and the future of advertising in the social media age
Yilmaz, Recep
;
Taskiran, Nurdan Oncel
- In:
Handbook of research on effective advertising …
,
(pp. 1-16)
.
2015
Persistent link: https://www.econbiz.de/10011283777
Saved in:
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