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isPartOf:"Handbook of research on effective advertising strategies in the social media age"
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Internet marketing
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Gülsoy, Tanses Yasemin
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Handbook of research on effective advertising strategies in the social media age
Leitfaden Online-Marketing ; [Bd. 1]
31
Social Branding : Strategien - Praxisbeispiele - Perspektiven
21
E-marketing ; Vol. 1
17
Handbook of research on integrating social media into strategic marketing
17
Internet advertising : theory and research
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
E-marketing ; Vol. 2
13
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
13
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
13
Pervasive advertising
13
The SAGE handbook of digital marketing
12
Cases on strategic social media utilization in the nonprofit sector
11
E-marketing ; Vol. 3
11
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
10
Advanced digital marketing strategies in a data-driven era
9
Customer engagement : contemporary issues and challenges
9
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
9
Marketing in the cyber era : strategies and emerging trends
9
Online-Marketing : Grundlagen - Planung - Durchführung - Messung
9
Contemporary research in e-branding
8
E-marketing in developed and developing countries : emerging practices
8
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
8
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
8
Developing digital marketing : relationship perspectives
7
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
7
Digital advertising : theory and research
7
Interdisciplinary management research XVI ; 1
7
Online reputation management in destination and hospitality : what we know, what we need to know
7
Strategic corporate communication in the digital age
7
The Routledge companion to advertising and promotional culture
7
The SAGE handbook of social media marketing
7
Advertising, promotion, and new media
6
Blockchain technology and applications for digital marketing
6
Computer-mediated marketing strategies : social media and online brand communities
6
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
6
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
6
Handbook of research on mobile marketing management
6
New Developments in Online Marketing
6
Word of mouth and social media
6
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ECONIS (ZBW)
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1
Does social media marketing improve business performance?
Gülsoy, Tanses Yasemin
- In:
Handbook of research on effective advertising …
,
(pp. 416-439)
.
2015
Persistent link: https://www.econbiz.de/10011283735
Saved in:
2
The use of myths as an advertisement strategy at the age of social media
Kilinc, Ugur
- In:
Handbook of research on effective advertising …
,
(pp. 406-415)
.
2015
Persistent link: https://www.econbiz.de/10011283737
Saved in:
3
Digital advertising practices and its impacts on students : an application in the public and private universities in Turkey
Kircova, Ibrahim
;
Cinar, Dilaysu
- In:
Handbook of research on effective advertising …
,
(pp. 388-405)
.
2015
Persistent link: https://www.econbiz.de/10011283738
Saved in:
4
Subliminal advertising and its ethical dimensions in the social media age
Elci, Meral
;
Sert, Arzu
- In:
Handbook of research on effective advertising …
,
(pp. 368-387)
.
2015
Persistent link: https://www.econbiz.de/10011283739
Saved in:
5
Dynamic narrative alignment : rhetoric in community-driven social media management
Wrobel, Sophie
;
Kellden, John
- In:
Handbook of research on effective advertising …
,
(pp. 339-367)
.
2015
Persistent link: https://www.econbiz.de/10011283740
Saved in:
6
Advertising ethics in the social media age
Gülsoy, Tanses Yasemin
- In:
Handbook of research on effective advertising …
,
(pp. 321-338)
.
2015
Persistent link: https://www.econbiz.de/10011283741
Saved in:
7
Employing a mixed method to explore mobile social media users' big data privacy concerns
Yang, Kenneth C. C.
;
Kang, Yowei
- In:
Handbook of research on effective advertising …
,
(pp. 302-320)
.
2015
Persistent link: https://www.econbiz.de/10011283742
Saved in:
8
The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along
Chu, Shu-Chuan
;
Kim, Yeuseung
- In:
Handbook of research on effective advertising …
,
(pp. 285-301)
.
2015
Persistent link: https://www.econbiz.de/10011283743
Saved in:
9
Effective, privacy-first display advertising : ambient intelligence for online ambient environments
Orlandic, Ratko
- In:
Handbook of research on effective advertising …
,
(pp. 223-247)
.
2015
Persistent link: https://www.econbiz.de/10011283747
Saved in:
10
Identity is what we sell
Horn, Anette
;
Horn, Peter
- In:
Handbook of research on effective advertising …
,
(pp. 213-222)
.
2015
Persistent link: https://www.econbiz.de/10011283750
Saved in:
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