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isPartOf:"Handbook of research on integrating social media into strategic marketing"
~isPartOf:"Journal of management information systems : JMIS"
~person:"Bulgurcu, Burcu"
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Handbook of research on integrating social media into strategic marketing
Journal of management information systems : JMIS
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The rise of the promoters : user classes and contribution patterns in enterprise social media
Bulgurcu, Burcu
;
Osch, Wietske van
;
Kane, Gerald C.
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 610-646
Persistent link: https://www.econbiz.de/10011885777
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