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isPartOf:"Handbook of research on integrating social media into strategic marketing"
~person:"Mohana Shanmugam"
~subject:"E-commerce"
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A continuance model for optimized participation in virtual communities
Mohana Shanmugam
;
Yusmadi Yah Jusoh
- In:
Handbook of research on integrating social media into …
,
(pp. 187-206)
.
2015
Persistent link: https://www.econbiz.de/10011294593
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