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isPartOf:"Handbook of research on integrating social media into strategic marketing"
~subject:"E-commerce"
~subject:"Konsumentenverhalten"
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E-commerce
Konsumentenverhalten
Internet marketing
17
Online-Marketing
17
Social Web
17
Social web
17
Professional sports
3
Profisport
3
Sportmarketing
3
Sports marketing
3
Brand equity
2
Consumer behaviour
2
Electronic Commerce
2
Großbritannien
2
Markenwert
2
Marketing management
2
Marketingmanagement
2
United Kingdom
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Advertising effects
1
Bekleidungsindustrie
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Brand management
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Clothing industry
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Competitive advantage
1
Consumer attitudes
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Copyright law
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Customer retention
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Facebook, Inc.
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Fernsehen
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Football
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Fußball
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HR marketing
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Higher education finance
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English
4
Author
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Hajli, Nick
1
Mohana Shanmugam
1
Tugrul, Tugba Orten
1
Veglio, Valerio
1
Yusmadi Yah Jusoh
1
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Handbook of research on integrating social media into strategic marketing
Journal of business research : JBR
196
Journal of retailing and consumer services
150
International journal of internet marketing and advertising : IJIMA
133
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Journal of marketing communications
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
International journal of advertising : the review of marketing communications
65
International journal of electronic marketing and retailing : IJEMR
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
59
Journal of internet commerce
55
Journal of promotion management : innovations in planning and applied research
55
International journal of hospitality management
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
The journal of product & brand management
45
Cogent business & management
42
Electronic commerce research
42
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Information systems research : ISR
38
Journal of management information systems : JMIS
37
Technological forecasting & social change : an international journal
34
International journal of technology marketing : IJTMkt
32
Journal of electronic commerce research : JECR
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Tourism management : research, policies, practice
30
International journal of contemporary hospitality management
29
Journal of marketing
29
Journal of promotion management : JPM
29
Journal of advertising research
28
Marketing intelligence & planning
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
27
Journal of marketing research : JMR
27
The journal of brand management : an international journal
27
Asia Pacific journal of marketing and logistics
26
Journal of travel and tourism marketing
26
International journal of business information systems : IJBIS
25
Journal of hospitality marketing & management
25
Journal of the Academy of Marketing Science
25
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1
Understanding customers' behaviour through Web data mining models
Veglio, Valerio
- In:
Handbook of research on integrating social media into …
,
(pp. 240-256)
.
2015
Persistent link: https://www.econbiz.de/10011294586
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2
A continuance model for optimized participation in virtual communities
Mohana Shanmugam
;
Yusmadi Yah Jusoh
- In:
Handbook of research on integrating social media into …
,
(pp. 187-206)
.
2015
Persistent link: https://www.econbiz.de/10011294593
Saved in:
3
The effects of consumer social media marketing experiences on brand affect and brand equity
Tugrul, Tugba Orten
- In:
Handbook of research on integrating social media into …
,
(pp. 73-87)
.
2015
Persistent link: https://www.econbiz.de/10011294616
Saved in:
4
How social commerce emerged : the role of social word of mouth - social commerce
Hajli, Nick
- In:
Handbook of research on integrating social media into …
,
(pp. 1-16)
.
2015
Persistent link: https://www.econbiz.de/10011294624
Saved in:
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