//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Information systems research : ISR"
~subject:"2001-2008"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mobilfunkdienste"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
2001-2008
Internet marketing
Mobile communications
47
Mobilkommunikation
47
Consumer behaviour
17
Konsumentenverhalten
17
Mobile Business
14
Mobile business
14
Mobile Anwendung
10
Mobile Marketing
10
Mobile application
10
Mobile marketing
10
Mobile phone
8
Mobiltelefon
8
Innovation adoption
6
Innovationsakzeptanz
6
Beziehungsmarketing
5
Deutschland
5
Germany
5
Marketing management
5
Marketingmanagement
5
Online-Marketing
5
Relationship marketing
5
Internet
4
Kundenbindungsprogramm
4
Loyalty program
4
Network economics
4
Netzwerkökonomik
4
Target group
4
Zielgruppe
4
econometrics
4
mobile Internet
4
Data protection
3
Datenschutz
3
Digital platform
3
Digitale Plattform
3
Distribution channel
3
E-commerce
3
Electronic Commerce
3
Feldforschung
3
Field research
3
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Aufsatz im Buch
4
Book section
4
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
6
Author
All
Drossos, Dimitris
1
Fang, Zheng
1
Ghose, Anindya
1
Giaglis, George M.
1
Goldfarb, Avi
1
Gu, Bin
1
Han, Sang Pil
1
Heinemann, Andreas
1
Luo, Xueming
1
Mannix, Richard
1
Sirkeci, Ibrahim
1
Straub, Tobias
1
Vatanparast, Ramin
1
Xu, Yunjie
1
more ...
less ...
Published in...
All
Handbook of research on mobile marketing management
Information systems research : ISR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
International journal of internet marketing and advertising : IJIMA
10
Journal of retailing and consumer services
8
Pervasive advertising
7
E-marketing ; Vol. 1
6
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
Electronic markets : the international journal on networked business
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing communications
4
Technological forecasting & social change : an international journal
4
International journal of electronic commerce : IJEC
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing
3
Journal of marketing research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Electronic commerce research and applications
2
European journal of marketing : EJM
2
International journal of business information systems : IJBIS
2
International journal of contemporary hospitality management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of management and marketing research : IJMMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of advertising research
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of internet commerce
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
2
How is the mobile Internet different? : search costs and local activities
Ghose, Anindya
;
Goldfarb, Avi
;
Han, Sang Pil
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 613-631
Persistent link: https://www.econbiz.de/10010128865
Saved in:
3
Reviewing mobile marketing research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
Saved in:
4
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
Saved in:
5
Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
Saved in:
6
Opportunistic networks as an enabling technology for mobile word-of-mouth advertising
Heinemann, Andreas
;
Straub, Tobias
- In:
Handbook of research on mobile marketing management
,
(pp. 236-253)
.
2010
Persistent link: https://www.econbiz.de/10003919366
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->