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isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"2001-2008"
~subject:"Internet marketing"
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Search: subject_exact:"Mobilfunkdienste"
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2001-2008
Internet marketing
Mobile communications
28
Mobilkommunikation
28
Consumer behaviour
11
Konsumentenverhalten
11
Mobile Business
11
Mobile business
11
Mobile Marketing
10
Mobile marketing
10
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
Innovation adoption
6
Innovationsakzeptanz
6
Beziehungsmarketing
5
Relationship marketing
5
Deutschland
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Germany
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Mobile phone
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Mobiltelefon
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mobile commerce
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Advertising effects
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Einzelhandel
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Retail trade
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Target group
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Werbewirkung
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Zielgruppe
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m-commerce
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Customer satisfaction
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Dienstleistungssektor
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Direct marketing
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Direktmarketing
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Kundenbindungsprogramm
2
Kundenzufriedenheit
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Loyalty program
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Mobile Anwendung
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Mobile application
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Online retailing
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Online-Handel
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English
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Drossos, Dimitris
2
Giaglis, George M.
1
Groß, Michael
1
Heinemann, Andreas
1
Kumar, Vikas
1
Lekakos, George
1
Mannix, Richard
1
Mittal, Saurabh
1
Sharif, Khurram
1
Sirkeci, Ibrahim
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Straub, Tobias
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Vatanparast, Ramin
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Voulgari, Stamatoula
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Handbook of research on mobile marketing management
International journal of electronic marketing and retailing : IJEMR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
International journal of internet marketing and advertising : IJIMA
10
Journal of retailing and consumer services
8
Pervasive advertising
7
E-marketing ; Vol. 1
6
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
Electronic markets : the international journal on networked business
4
Journal of marketing communications
4
Technological forecasting & social change : an international journal
4
International journal of electronic commerce : IJEC
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing
3
Journal of marketing research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Electronic commerce research and applications
2
European journal of marketing : EJM
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of contemporary hospitality management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of management and marketing research : IJMMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of advertising research
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of internet commerce
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
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ECONIS (ZBW)
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1
A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
2
Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael
- In:
International journal of electronic marketing and …
11
(
2020
)
1
,
pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
Saved in:
3
Impacts of multimodal information on smartphones
Drossos, Dimitris
;
Lekakos, George
;
Voulgari, Stamatoula
- In:
International journal of electronic marketing and …
8
(
2017
)
3
,
pp. 258-282
Persistent link: https://www.econbiz.de/10011849101
Saved in:
4
Determinants of young consumers' attitude towards mobile advertising in a technologically and a socially dynamic market
Sharif, Khurram
- In:
International journal of electronic marketing and …
8
(
2017
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10011790366
Saved in:
5
Reviewing mobile marketing research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
Saved in:
6
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
Saved in:
7
Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
Saved in:
8
Opportunistic networks as an enabling technology for mobile word-of-mouth advertising
Heinemann, Andreas
;
Straub, Tobias
- In:
Handbook of research on mobile marketing management
,
(pp. 236-253)
.
2010
Persistent link: https://www.econbiz.de/10003919366
Saved in:
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