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isPartOf:"Handbook of research on mobile marketing management"
~source:"econis"
~subject:"Innovation adoption"
~subject:"Mobile Business"
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Search: subject_exact:"Mobilfunkdienste"
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Innovation adoption
Mobile Business
Mobile communications
18
Mobilkommunikation
18
Mobile Marketing
8
Mobile marketing
8
Marketing management
5
Marketingmanagement
5
Consumer behaviour
4
Innovationsakzeptanz
4
Konsumentenverhalten
4
Mobile business
4
Beziehungsmarketing
3
Deutschland
3
Germany
3
Internet marketing
3
Online-Marketing
3
Relationship marketing
3
Target group
3
Zielgruppe
3
Direct marketing
2
Direktmarketing
2
Kundenbindungsprogramm
2
Loyalty program
2
Viral marketing
2
Virales Marketing
2
2001-2008
1
2002-2007
1
Advertising effects
1
Bibliometrics
1
Bibliometrie
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Customer acquisition
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Descriptive statistics
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Deskriptive Statistik
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Dienstleistungssektor
1
Erfolgsfaktor
1
Europa
1
Europe
1
Event marketing
1
Event-Marketing
1
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Aufsatz im Buch
7
Book section
7
Case study
2
Fallstudie
2
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English
7
Author
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Garito, Marco
1
Karjaluoto, Heikki
1
Lehto, Heikki
1
Leppäniemi, Matti
1
Mann, Andreas
1
Nasır, Süphan
1
Nohlen, Niklas
1
Prein, Jan
1
Reeh, Marc-Oliver
1
Riempp, Gerold
1
Schulz, Sebastian
1
Schumacher, Henrik
1
Silberer, Günter
1
Smolnik, Stefan
1
Wiedmann, Klaus-Peter
1
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Handbook of research on mobile marketing management
Journal of retailing and consumer services
30
Technological forecasting & social change : an international journal
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
Journal of business research : JBR
16
International journal of business information systems : IJBIS
13
Information systems research : ISR
11
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
Trends in mobile technology and business in the Asia-Pacific region
11
International journal of e-business research : an official publication of the Information Resources Management Association
10
International journal of bank marketing
9
Journal of payments strategy & systems
9
Electronic markets : the international journal on networked business
8
International journal of business innovation and research
8
International journal of internet marketing and advertising : IJIMA
8
International journal of electronic marketing and retailing : IJEMR
7
International journal of innovation and technology management
7
Journal of hospitality marketing & management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
The international journal of bank marketing : IJBM
7
Electronic commerce research
6
International journal of electronic business
6
International journal of retail & distribution management
6
International journal of technology marketing : IJTMkt
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
The marketing review
6
Business horizons
5
Cogent business & management
5
Global business review
5
Information systems and e-business management : ISeB
5
Information technology and management
5
International journal of hospitality management
5
International journal of networking and virtual organisations : IJNVO
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of internet commerce
5
Journal of management information systems : JMIS
5
Journal of organizational computing and electronic commerce
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
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ECONIS (ZBW)
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Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
Saved in:
2
Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
Saved in:
3
Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
4
Mobile customer acquisition in the Swiss health care industry : an empirical study
Nohlen, Niklas
;
Smolnik, Stefan
;
Riempp, Gerold
- In:
Handbook of research on mobile marketing management
,
(pp. 213-235)
.
2010
Persistent link: https://www.econbiz.de/10003919364
Saved in:
5
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
6
Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Mann, Andreas
;
Prein, Jan
- In:
Handbook of research on mobile marketing management
,
(pp. 362-380)
.
2010
Persistent link: https://www.econbiz.de/10003919390
Saved in:
7
Mobile business and mobile TV : available technologies, future opportunities and new marketing trends
Garito, Marco
- In:
Handbook of research on mobile marketing management
,
(pp. 457-467)
.
2010
Persistent link: https://www.econbiz.de/10003919400
Saved in:
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