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isPartOf:"Handbook of research on mobile marketing management"
~subject:"2001-2008"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
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Search: subject_exact:"Mobilfunkdienste"
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2001-2008
Consumer behaviour
Internet marketing
Mobile communications
18
Mobilkommunikation
18
Mobile Marketing
8
Mobile marketing
8
Marketing management
5
Marketingmanagement
5
Innovation adoption
4
Innovationsakzeptanz
4
Konsumentenverhalten
4
Mobile Business
4
Mobile business
4
Beziehungsmarketing
3
Deutschland
3
Germany
3
Online-Marketing
3
Relationship marketing
3
Target group
3
Zielgruppe
3
Direct marketing
2
Direktmarketing
2
Kundenbindungsprogramm
2
Loyalty program
2
Viral marketing
2
Virales Marketing
2
2002-2007
1
Advertising effects
1
Bibliometrics
1
Bibliometrie
1
Customer acquisition
1
Descriptive statistics
1
Deskriptive Statistik
1
Dienstleistungssektor
1
Erfolgsfaktor
1
Europa
1
Europe
1
Event marketing
1
Event-Marketing
1
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8
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8
Book section
8
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English
8
Author
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Akter, Shahriar
1
Barnes, Stuart J.
1
Carroll, Amy
1
Drossos, Dimitris
1
Giaglis, George M.
1
Haunstetter, Tobias
1
Heinemann, Andreas
1
Karjaluoto, Heikki
1
Kondo, Fumiyo N.
1
Lehto, Heikki
1
Leppäniemi, Matti
1
Mannix, Richard
1
McKenzie, Jonathon
1
Nakahara, Mariko
1
Pousttchi, Key
1
Scornavacca, Eusebio
1
Sirkeci, Ibrahim
1
Straub, Tobias
1
Uwadaira, Yasuhiro
1
Vatanparast, Ramin
1
Wiedemann, Dietmar G.
1
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Published in...
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Handbook of research on mobile marketing management
Journal of retailing and consumer services
56
Telecommunications policy : the international journal of digital economy, data sciences and new media
37
Journal of business research : JBR
19
Technological forecasting & social change : an international journal
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Information systems research : ISR
14
International journal of business information systems : IJBIS
12
International journal of internet marketing and advertising : IJIMA
12
Cogent business & management
11
International journal of electronic business
11
International journal of hospitality management
11
Asia Pacific journal of marketing and logistics
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of contemporary hospitality management
8
International journal of electronic marketing and retailing : IJEMR
8
Electronic markets : the international journal on networked business
7
International journal of business innovation and research
7
International journal of retail & distribution management
7
Journal of hospitality marketing & management
7
Journal of promotion management : innovations in planning and applied research
7
Journal of strategic marketing
7
Pervasive advertising
7
The journal of services marketing
7
E-marketing ; Vol. 1
6
Global business review
6
Information technology and management
6
International journal of bank marketing
6
International journal of consumer studies
6
International journal of services, economics and management
6
International journal of technology marketing : IJTMkt
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of internet commerce
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Business horizons
5
DICE discussion paper
5
Electronic commerce research and applications
5
European journal of marketing : EJM
5
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ECONIS (ZBW)
8
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1
Reviewing mobile marketing research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
Saved in:
2
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
Saved in:
3
Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
Saved in:
4
Opportunistic networks as an enabling technology for mobile word-of-mouth advertising
Heinemann, Andreas
;
Straub, Tobias
- In:
Handbook of research on mobile marketing management
,
(pp. 236-253)
.
2010
Persistent link: https://www.econbiz.de/10003919366
Saved in:
5
In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
Persistent link: https://www.econbiz.de/10003919371
Saved in:
6
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
7
Mobile DM coupon promotion in Japan : a case study on response behavior changes in services consumption
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 323-345)
.
2010
Persistent link: https://www.econbiz.de/10003919384
Saved in:
8
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
Saved in:
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