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isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~subject:"Internetnutzung"
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Handbook of social media management : value chain and business models in changing media markets
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
5
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
4
Journal of consumer behaviour : an international research review
4
Psychology & marketing
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The Routledge companion to digital consumption
3
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
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NBER working paper series
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The journal of personal selling & sales management : JPSSM
2
Tourism planning & development
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Young consumers : insight and ideas for responsible marketers
2
Administrative Sciences : open access journal
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Advances in Consumer Psychology
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Advances in Information and Communication Research
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Advances in information and communication research
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Advances in marketing, customer relationship management and E-services book series
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American economic review
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American journal of business : applying research to practice ; AJB
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Amfiteatru economic : an economic and business research periodical
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Arbeitsberichte aus dem Fachbereich Informatik
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BLM-Schriftenreihe
1
BiTS-Forschung
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Contemporary economic challenges : changes and directions of development
1
Digital transformation in journalism and news media : media management, media convergence and globalization
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
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Discussion paper series / IZA
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Disruptive platforms : markets, ecosystems, and monopolists
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European journal of marketing
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1
Social media : managerial and economic opportunities and challenges
Pérez-Latrel, Francisco J.
;
Tsourvakas, George
- In:
Handbook of social media management : value chain and …
,
(pp. 201-216)
.
2013
Persistent link: https://www.econbiz.de/10009762884
Saved in:
2
Book industry business, concentration, Internet and social media of management and marketing
Faustino, Paulo
- In:
Handbook of social media management : value chain and …
,
(pp. 87-123)
.
2013
Persistent link: https://www.econbiz.de/10009762895
Saved in:
3
Some economics of new media content production and consumption, and strategic implication for media companies
Gambaro, Marco
- In:
Handbook of social media management : value chain and …
,
(pp. 49-58)
.
2013
Persistent link: https://www.econbiz.de/10009762899
Saved in:
4
The usage and advertising effects of social media in China
Mai, Li-chuan Evelyn
- In:
Handbook of social media management : value chain and …
,
(pp. 819-832)
.
2013
Persistent link: https://www.econbiz.de/10009763830
Saved in:
5
The impact of Facebook on news consumption
Urban, Agnes
;
Bodoky, Tamas
- In:
Handbook of social media management : value chain and …
,
(pp. 805-817)
.
2013
Persistent link: https://www.econbiz.de/10009763832
Saved in:
6
Social media involvement among college students and general population : implications to media management
Ha, Louisa
;
Hu, Xiao
- In:
Handbook of social media management : value chain and …
,
(pp. 751-773)
.
2013
Persistent link: https://www.econbiz.de/10009763840
Saved in:
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