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isPartOf:"Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Öffentlichkeitsarbeit"
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Öffentlichkeitsarbeit
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21
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An, Soontae
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De Cicco, Roberta
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Feng, Yang
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Ha, Sieun
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Huh, Jisu
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Iacobucci, Serena
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Im, Subin
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Pagliaro, Stefano
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Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
International journal of advertising : the review of marketing communications
Journal of business research : JBR
7
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
4
European journal of marketing : EJM
3
Psychology & marketing
3
Arbeitspapiere / Institut für Marketing, European Business School
2
Die Ökonomie des Sports in den Medien
2
Handbuch der Marktforschung
2
International journal of sports marketing & sponsorship
2
Journal of current issues and research in advertising
2
Journal of promotion management : innovations in planning and applied research
2
Kom / Kommission der Europäischen Gemeinschaften
2
Marketing : ZFP ; journal of research and management
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Schriften zur Kommunikationsarbeit
2
Sport management review
2
Springer eBook Collection
2
SpringerLink / Bücher
2
Wirtschaftswissenschaft
2
Aktuelle Entwicklungsaspekte der Unternehmensbesteuerung : Festschrift für Wilhelm H. Wacker zum 75. Geburtstag
1
Alles nur Theater? : Beiträge zur Debatte über Kulturstaat und Bürgergesellschaft
1
Applied financial economics letters
1
Australasian marketing journal
1
Berichte aus der Betriebswirtschaft
1
Berliner Schriften zur Museumskunde
1
Business history review
1
Cahiers de la Faculté des Sciences Economiques de Grenoble / Etudes et travaux economiques
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DUV : Wirtschaftswissenschaft
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DUV: Wirtschaftswissenschaft
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EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
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EIU Special report, The Economist Intelligence Unit
1
Edition Sportökonomie, Sportmanagement
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Empirische Personal- und Organisationsforschung
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Essentials
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European Sport management quarterly : ESMQ
1
European research : marketing, opinion, advertising
1
Exploring public relations
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Fachbuch für Marketing
1
Flensburger Forschungsbeiträge zu kleinen und mittleren Unternehmen ; 2
1
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
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ECONIS (ZBW)
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1
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
2
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
3
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Yang, Guolan
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
Saved in:
4
The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Jung, Nayoung
;
Im, Subin
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
Saved in:
5
The effect of influencer-product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
De Cicco, Roberta
;
Iacobucci, Serena
;
Pagliaro, Stefano
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 733-759
Persistent link: https://www.econbiz.de/10012623881
Saved in:
6
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
7
Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
Saved in:
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