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isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"Business & society"
~subject:"Relationship marketing"
~subject:"Strategic management"
~subject:"Werbeplanung"
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Search: subject_exact:"Corporate communication"
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Relationship marketing
Strategic management
Werbeplanung
Public relations
36
Öffentlichkeitsarbeit
36
Corporate Social Responsibility
10
Corporate social responsibility
10
Communication
7
Kommunikation
7
Stakeholder
7
Internal communication
5
Interne Kommunikation
5
Strategisches Management
5
Berichtswesen
4
CSR communication
4
Reporting
4
Advertising planning
3
Communication media
3
Corporate reputation
3
Firmenimage
3
Interessenpolitik
3
Kommunikationsmedien
3
Lobbying
3
Marketing management
3
Marketingmanagement
3
Nachhaltigkeitsbericht
3
Sustainability reporting
3
aspirational talk
3
Beziehungsmarketing
2
Brand management
2
Corporate culture
2
Corporate disclosure
2
Discourse theory
2
Diskurstheorie
2
Environmental reporting
2
Erfolgsfaktor
2
Event marketing
2
Event-Marketing
2
Markenführung
2
Reputation
2
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German
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Bruhn, Manfred
4
Esch, Franz-Rudolf
2
Johnson, Julius H.
1
Krieger, Kai Harald
1
Langner, Tobias
1
Meznar, Martin B.
1
Mirchandani, Dinesh A.
1
Penttilä, Visa
1
Steffenhagen, Hartwig
1
Strödter, Kristina
1
Walker, Edward T.
1
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Business & society
Journal of communication management : an international journal
21
Corporate communications : an international journal
18
Journal of business research : JBR
9
PR-Kampagnen
8
The Routledge handbook of strategic communication
8
International journal of business communication : IJBC : a publication of the Association for Business Communication
7
Public Relations : ein Handbuch
7
Handbuch Unternehmenskommunikation
6
SpringerLink / Bücher
6
Business horizons
5
Future directions of strategic communication
5
Journal of communication management
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
Public Relations
5
Sage benchmarks in communication
5
Strategische Kommunikationsplanung
5
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
5
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
5
Business strategy and the environment
4
Journal of business strategy
4
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
4
Routledge research in public relations
4
Social-Media-Handbuch : Theorien, Methoden, Modelle
4
Working paper series / University of Zurich, Department of Economics
4
Journal of business ethics : JOBE
3
Journal of nonprofit & public sector marketing
3
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
3
Nonprofit management & leadership
3
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
3
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
3
The global public relations handbook : theory, research, and practice
3
Veränderungskommunikation : so unterstützen Sie den Change-Prozess wirkungsvoll ; Themen, Prozesse, Umsetzung
3
Artech House information warfare series
2
Communicating corporate social responsibility : perspectives and practice
2
Corporate reputation review : an international journal
2
Corporate social responsibility and environmental management
2
Emerald insight
2
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ECONIS (ZBW)
9
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date (oldest first)
1
Aspirational talk in strategy texts : a longitudinal case study of strategic episodes in corporate social responsibility communication
Penttilä, Visa
- In:
Business & society
59
(
2020
)
1
,
pp. 67-97
Persistent link: https://www.econbiz.de/10012137927
Saved in:
2
The impact of internationalization of US multinationals on public affairs strategy and performance : a comparison at 1993 and 2003
Johnson, Julius H.
;
Mirchandani, Dinesh A.
;
Meznar, …
- In:
Business & society
54
(
2015
)
1
,
pp. 89-125
Persistent link: https://www.econbiz.de/10010475374
Saved in:
3
Putting a face on the issue : corporate stakeholder mobilization in professional grassroots lobbying campaigns
Walker, Edward T.
- In:
Business & society
51
(
2012
)
4
,
pp. 561-601
Persistent link: https://www.econbiz.de/10009688067
Saved in:
4
Herausforderungen und Ansätze eines systematischen Kommunikationsmanagements
Bruhn, Manfred
;
Esch, Franz-Rudolf
;
Langner, Tobias
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 3-19)
.
2009
Persistent link: https://www.econbiz.de/10003765973
Saved in:
5
Mediawerbung
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 45-66)
.
2009
Persistent link: https://www.econbiz.de/10003765977
Saved in:
6
Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
Saved in:
7
Ableitung von Kommunikationszielen
Steffenhagen, Hartwig
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 359-377)
.
2009
Persistent link: https://www.econbiz.de/10003766073
Saved in:
8
Planung einer integrierten Kommunikation
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 435-457)
.
2009
Persistent link: https://www.econbiz.de/10003766089
Saved in:
9
Kommunikationspolitik im Relationship Marketing
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 485-510)
.
2009
Persistent link: https://www.econbiz.de/10003766111
Saved in:
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