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isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"International journal of business communication : IJBC ; a publication of the Association of Business Communication"
~isPartOf:"Nonprofit-PR"
~subject:"Competitive strategy"
~subject:"Virales Marketing"
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Competitive strategy
Virales Marketing
Public relations
85
Öffentlichkeitsarbeit
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22
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22
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corporate communication
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
International journal of business communication : IJBC ; a publication of the Association of Business Communication
Nonprofit-PR
Handbuch Unternehmenskommunikation
3
Corporate communications : an international journal
2
Journal of communication management : an international journal
2
Journal of marketing theory and practice
2
Academy of Management journal : AMJ
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Business ethics : a European review
1
Business strategy review
1
Communicating corporate social responsibility : perspectives and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
DUV / Wirtschaftswissenschaft
1
Emerald insight
1
Gabler Edition Wissenschaft : Schriftenreihe des Betriebswirtschaftlichen Forschungszentrums für Fragen der mittelständischen Wirtschaft
1
Insper working paper / Insper, Instituto de Ensino e Pesquisa
1
International journal of advertising : the review of marketing communications
1
Journal of accounting & economics
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Latin American business review
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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PR-Kampagnen
1
PR-Praxis
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Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
Premier reference source
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Review of business & finance studies : RBFS
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ECONIS (ZBW)
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Corporate apology after bad publicity : a dual-process model of CSR fit and CSR history on purchase intention and negative word of mouth
Chung, Angie
;
Lee, Kang Bok
- In:
International journal of business communication : IJBC …
59
(
2022
)
3
,
pp. 406-426
Persistent link: https://www.econbiz.de/10013256548
Saved in:
2
Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
Saved in:
3
Word-of-Mouth Kommunikation
Radić, Dubravko
;
Posselt, Thorsten
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 249-266)
.
2009
Persistent link: https://www.econbiz.de/10003766060
Saved in:
4
Umsetzung der integrierten Kommunikation
Esch, Franz-Rudolf
;
Brunner, Christian Boris
;
Ullrich, …
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 459-483)
.
2009
Persistent link: https://www.econbiz.de/10003766093
Saved in:
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