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isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of marketing"
~subject:"Substitutionseffekt"
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Substitutionseffekt
Advertising media
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USA
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1983-1993
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
International journal of industrial organization
Journal of marketing
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
The journal of media economics
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ECONIS (ZBW)
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Media substitution and economies of scale in advertising
Seldon, Barry J.
;
Jewell, R. Todd
;
O'Brien, Daniel M.
- In:
International journal of industrial organization
18
(
2000
)
8
,
pp. 1153-1180
Persistent link: https://www.econbiz.de/10001527325
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