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isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Softdrink"
~type_genre:"Article in journal"
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Journal of promotion management : JPM
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Endorser weight and perceptions of brand attitude and intent to purchase
Westover, Michael Lea
;
Randle, Quint
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10003884506
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