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isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
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Search: subject_exact:"Corporate communication"
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Public relations
19
Öffentlichkeitsarbeit
19
Advertising planning
3
Marketing management
3
Marketingmanagement
3
Werbeplanung
3
Beziehungsmarketing
2
Brand management
2
Corporate culture
2
Erfolgsfaktor
2
Event marketing
2
Event-Marketing
2
Internal communication
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Interne Kommunikation
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Markenführung
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Relationship marketing
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Strategic management
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Advertising effects
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German
19
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Bruhn, Manfred
5
Esch, Franz-Rudolf
5
Langner, Tobias
2
Ullrich, Sebastian
2
Berndt, Ralph
1
Brunner, Christian Boris
1
Diehl, Sandra
1
Drengner, Jan
1
Esch, Hans-Rudolf
1
Escher, Franz-Rudolf
1
Fischer, Alexander
1
Honal, Andrea
1
Kirchgeorg, Manfred
1
Krieger, Kai Harald
1
Posselt, Thorsten
1
Radić, Dubravko
1
Sander, Matthias
1
Springer, Christiane
1
Steffenhagen, Hartwig
1
Stein, Volker
1
Strödter, Kristina
1
Terlutter, Ralf
1
Wiedmann, Klaus-Peter
1
Winter, Kai
1
Zanger, Cornelia
1
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Corporate communications : an international journal
192
Journal of communication management : an international journal
143
SpringerLink / Bücher
89
Journal of business ethics : JOBE
87
Journal of business research : JBR
78
The accounting review : a publication of the American Accounting Association
63
Public Relations : ein Handbuch
52
Corporate social responsibility and environmental management
47
International journal of business communication : IJBC ; a publication of the Association of Business Communication
46
Journal of accounting & economics
44
Corporate reputation review : an international journal
43
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbuch Unternehmenskommunikation
40
The global public relations handbook : theory, research, and practice
38
Journal of communication management
36
Journal of promotion management : JPM
33
Routledge new directions in public relations and communication research
33
Journal of marketing communications
32
Exploring public relations
30
Management communication quarterly : an international journal
30
Research
30
Journal of accounting and public policy
29
Europäische Hochschulschriften / 5
28
Business strategy and the environment
27
Springer eBook Collection
25
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
25
International journal of business communication : IJBC : a publication of the Association for Business Communication
24
Accounting, auditing & accountability journal
23
New media and public relations
23
Organisationskommunikation
23
PR-Praxis
23
The handbook of crisis communication
23
Accounting forum : advancing the interdisciplinary and global connection of accounting research
22
European journal of marketing : EJM
20
Journal of business strategy
20
Nonprofit-PR
20
Public Relations
20
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
19
Business & society
18
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ECONIS (ZBW)
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1
Herausforderungen und Ansätze eines systematischen Kommunikationsmanagements
Bruhn, Manfred
;
Esch, Franz-Rudolf
;
Langner, Tobias
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 3-19)
.
2009
Persistent link: https://www.econbiz.de/10003765973
Saved in:
2
Das Kommunikationspolitische Instrumentarium
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 23-43)
.
2009
Persistent link: https://www.econbiz.de/10003765974
Saved in:
3
Mediawerbung
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 45-66)
.
2009
Persistent link: https://www.econbiz.de/10003765977
Saved in:
4
Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
Saved in:
5
Internetkommunikation
Esch, Franz-Rudolf
;
Langner, Tobias
;
Ullrich, Sebastian
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 127-156)
.
2009
Persistent link: https://www.econbiz.de/10003765999
Saved in:
6
Eventmarketing
Zanger, Cornelia
;
Drengner, Jan
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 195-213)
.
2009
Persistent link: https://www.econbiz.de/10003766048
Saved in:
7
Messen und Ausstellungen
Kirchgeorg, Manfred
;
Springer, Christiane
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 215-230)
.
2009
Persistent link: https://www.econbiz.de/10003766049
Saved in:
8
Word-of-Mouth Kommunikation
Radić, Dubravko
;
Posselt, Thorsten
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 249-266)
.
2009
Persistent link: https://www.econbiz.de/10003766060
Saved in:
9
Corporate Identity und Corporate Design
Wiedmann, Klaus-Peter
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 337-355)
.
2009
Persistent link: https://www.econbiz.de/10003766072
Saved in:
10
Ableitung von Kommunikationszielen
Steffenhagen, Hartwig
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 359-377)
.
2009
Persistent link: https://www.econbiz.de/10003766073
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