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isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~subject:"Communication"
~subject:"Internal communication"
~subject:"Relationship marketing"
~subject:"Strategic management"
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Search: subject_exact:"Corporate communication"
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Communication
Internal communication
Relationship marketing
Strategic management
Public relations
19
Öffentlichkeitsarbeit
19
Advertising planning
3
Marketing management
3
Marketingmanagement
3
Werbeplanung
3
Beziehungsmarketing
2
Brand management
2
Corporate culture
2
Erfolgsfaktor
2
Event marketing
2
Event-Marketing
2
Interne Kommunikation
2
Markenführung
2
Strategisches Management
2
Success factor
2
Unternehmenskultur
2
Viral marketing
2
Virales Marketing
2
Advertising effects
1
Advertising media
1
Betriebliche Budgetierung
1
Brand image
1
Competitive strategy
1
Controlling
1
Corporate budgeting
1
Corporate reputation
1
Customer acquisition
1
Enterprise
1
Firmenimage
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International competition
1
International marketing
1
Internationaler Wettbewerb
1
Internationales Marketing
1
Internet marketing
1
Kommunikation
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German
5
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Bruhn, Manfred
2
Esch, Franz-Rudolf
1
Escher, Franz-Rudolf
1
Fischer, Alexander
1
Langner, Tobias
1
Steffenhagen, Hartwig
1
Stein, Volker
1
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Corporate communications : an international journal
86
Journal of communication management : an international journal
66
SpringerLink / Bücher
28
Journal of business research : JBR
24
International journal of business communication : IJBC ; a publication of the Association of Business Communication
21
Journal of communication management
19
International journal of business communication : IJBC : a publication of the Association for Business Communication
17
Journal of business ethics : JOBE
17
Management communication quarterly : an international journal
17
Corporate reputation review : an international journal
15
The Routledge handbook of strategic communication
13
Journal of promotion management : JPM
11
Organisationskommunikation
11
Public Relations : ein Handbuch
11
Europäische Kulturen in der Wirtschaftskommunikation
10
Journal of marketing communications
10
Business & society
9
Business horizons
9
Games and economic behavior
9
Handbuch Unternehmenskommunikation
9
Springer Reference Wirtschaft
9
Springer eBook Collection
9
International journal of information technology and management : IJITM
8
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
8
Research
8
European journal of marketing : EJM
7
Corporate social responsibility and environmental management
6
Journal of business strategy
6
Journal of nonprofit & public sector marketing
6
PR-Praxis
6
Strategische Kommunikationsplanung
6
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing and leaderhip
6
The accounting review : a publication of the American Accounting Association
6
The handbook of communication and corporate social responsibility
6
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
6
Accounting, auditing & accountability journal
5
Business strategy and the environment
5
Economics letters
5
Future directions of strategic communication
5
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ECONIS (ZBW)
5
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1
Herausforderungen und Ansätze eines systematischen Kommunikationsmanagements
Bruhn, Manfred
;
Esch, Franz-Rudolf
;
Langner, Tobias
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 3-19)
.
2009
Persistent link: https://www.econbiz.de/10003765973
Saved in:
2
Ableitung von Kommunikationszielen
Steffenhagen, Hartwig
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 359-377)
.
2009
Persistent link: https://www.econbiz.de/10003766073
Saved in:
3
Markenidentität als Basis für die Gestaltung der internen und externen Kommunikation
Escher, Franz-Rudolf
;
Fischer, Alexander
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 379-396)
.
2009
Persistent link: https://www.econbiz.de/10003766075
Saved in:
4
Kommunikationspolitik im Relationship Marketing
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 485-510)
.
2009
Persistent link: https://www.econbiz.de/10003766111
Saved in:
5
Unternehmenskultur als Voraussetzung erfolgreicher Kommunikation
Stein, Volker
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1217-1240)
.
2009
Persistent link: https://www.econbiz.de/10003766279
Saved in:
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