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isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Johnson, Lester W."
~subject:"Brand management"
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Johnson, Lester W.
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
Asia Pacific journal of marketing and logistics
European journal of marketing
1
Journal of marketing management : MM
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Journal of retailing and consumer services
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Journal of strategic marketing
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The journal of brand management : an international journal
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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