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isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The journal of brand management : an international journal"
~person:"Gil Saura, Irene"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Brand image
2
Brand management
2
Einzelhandel
2
Markenführung
2
Markenimage
2
Retail trade
2
"Green" practices
1
Brand
1
Brand associations
1
Brand awareness
1
Brand equity
1
Brand loyalty
1
CHAID
1
Corporate reputation
1
Customer satisfaction
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1
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Firmenimage
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Markenartikel
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Market segmentation
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Marktsegmentierung
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Segmentation
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Service quality
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Store image
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Viral marketing
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Gil Saura, Irene
Töpfer, Armin
20
Naudé, Peter
8
Terho, Harri
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La Rocca, Antonella
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Agnihotri, Raj
6
Casidy, Riza
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Eggert, Andreas
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Frow, Pennie
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Itani, Omar S.
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Lacoste, Sylvie
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Prior, Daniel D.
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Ritter, Thomas
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Ruyter, Ko de
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Sharma, Arun
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Wang, Danny T.
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Wang, Xinchun
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Biggemann, Sergio
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Bush, Alan J.
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Cadeaux, Jack
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Chaker, Nawar N.
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Cui, Annie Peng
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Fetscherin, Marc
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Gu, Flora Fang
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Keränen, Joona
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Kingshott, Russel P. J.
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of brand management : an international journal
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
The service industries journal
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
European retail research
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of electronic commerce research : JECR
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Service business
1
Strategic marketing in tourism services
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
Tourism economics : the business and finance of tourism and recreation
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
3
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1
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
2
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
3
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
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