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isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"Journal of revenue and pricing management"
~subject:"Einzelhandel"
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Einzelhandel
Kundenbindungsprogramm
8
Loyalty program
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Consumer behaviour
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Preismanagement
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2003-2010
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
Journal of revenue and pricing management
Journal of retailing and consumer services
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
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Marketing letters : a journal of research in marketing
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European journal of marketing : EJM
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Handelsforschung
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Predicting trends and building strategies for consumer engagement in retail environments
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The international review of retail, distribution and consumer research
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Asia Pacific journal of marketing and logistics
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Critical perspectives on accounting : an international journal for social and organizational accountability
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IIMB management review
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Zur Wirkung individualisierter und personalisierter Coupons
Wierich, Ralf
- In:
Handel im Fokus : aus dem Instituts für …
59
(
2007
)
3
,
pp. 140-155
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