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isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Fairer Handel"
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Fairer Handel
Kundenbindungsprogramm
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
The international review of retail, distribution and consumer research
Marketing Science, 2013
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Exploring supermarket loyalty card analysis to identify who buys fairtrade
Yamoah, Fred Amofa
;
Fearne, Andrew P.
;
Duffy, Rachel
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 328-346
Persistent link: https://www.econbiz.de/10010366988
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