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isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~source:"econis"
~subject:"Konsumentenverhalten"
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Consumer behaviour
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Deutschland
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Germany
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Kundenbindungsprogramm
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Loyalty program
2
Beziehungsmarketing
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Einzelhandel
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Gierl, Heribert
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Wierich, Ralf
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
Journal of retailing and consumer services
33
Journal of business research : JBR
14
Journal of retailing
10
Journal of the Academy of Marketing Science
10
International journal of hospitality management
9
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
The journal of services marketing
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of promotion management : JPM
6
Journal of hospitality marketing & management
5
Journal of marketing
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Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Psychology & marketing
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The journal of consumer marketing
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Asia Pacific journal of marketing and logistics
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
The international review of retail, distribution and consumer research
4
European journal of operational research : EJOR
3
Information systems research : ISR
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing letters : a journal of research in marketing
3
The Cornell hospitality quarterly
3
Theoretical economics letters
3
Administrative Sciences : open access journal
2
Australasian marketing journal
2
Business horizons
2
Central European business review : CEBR
2
Gabler Edition Wissenschaft
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of economics and business research : IJEBR
2
International journal of electronic customer relationship management : IJECRM
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International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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Zur Wirkung individualisierter und personalisierter Coupons
Wierich, Ralf
- In:
Handel im Fokus : aus dem Instituts für …
59
(
2007
)
3
,
pp. 140-155
Persistent link: https://www.econbiz.de/10003533349
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Wirkung von Coupons auf die Kaufbereitschaft von Konsumenten
Gierl, Heribert
- In:
Handel im Fokus : aus dem Instituts für …
58
(
2006
)
3
,
pp. 140-154
Persistent link: https://www.econbiz.de/10003358173
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