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isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of advertising research"
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Bespielte Medien
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Pre-recorded media
8
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4
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4
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Harvard business review : HBR
Journal of advertising research
Ökonomie der Musikindustrie
Inspel : international journal of special libraries ; official organ of the IFLA Division of Special Libraries
7
Journal of cultural economics
7
The journal of media economics
7
International journal of selection and assessment
5
The journal of law & economics
5
Working paper / National Bureau of Economic Research, Inc.
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Information economics and policy : IEP
4
Applied economics
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Discussion paper / Centre for Economic Policy Research
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HMD : Praxis der Wirtschaftsinformatik
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Kom / Kommission der Europäischen Gemeinschaften
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NBER Working Paper
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The Rand journal of economics
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The journal of industrial economics
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California management review
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Economics of innovation and new technology
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Hohenheimer volkswirtschaftliche Schriften
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Innovation: organization & management : IOM
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JMM : the international journal on media management
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Journal of advertising
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Journal of economic behavior & organization : JEBO
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Journal of economics & management strategy : JEMS
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Journal of management education : a publication of the Organizational Behavior Teaching Society
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Journal of marketing management : MM
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L' Industria : rivista di economia e politica industriale : review of industrial economics and policy
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MSI reports : working paper series
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Medienmanagement und E-Business
2
Musikrezeption, Musikdistribution und Musikproduktion : der Wandel des Wertschöpfungsnetzwerks in der Musikwirtschaft
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Networks and spatial economics : a journal of infrastructure modeling and computation
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ECONIS (ZBW)
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1
Can a whisper boost recall of video advertisements? : exploring the effects of autonomous sensory Meridian response (ASMR) in advertising
Sands, Sean
;
Campbell, Colin L.
;
Mavrommatis, Alexis
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10013435305
Saved in:
2
Why do we share? : the impact of viral videos dramatized to sell : how microfilm advertising works
Chen, Tsai
;
Lee, Hsiang-ming
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10010419822
Saved in:
3
Blockbuster's former CEO on sparring with an activist shareholder
Antioco, John
- In:
Harvard business review : HBR
89
(
2011
)
4
,
pp. 39-44
Persistent link: https://www.econbiz.de/10008991407
Saved in:
4
Managing Recording und Production
Künne, Ansgar
;
Torkler, Andreas
- In:
Ökonomie der Musikindustrie
,
(pp. 117-133)
.
2008
Persistent link: https://www.econbiz.de/10003777263
Saved in:
5
Marktübersicht und Marktentwicklung der Musikindustrie
Altig, Ulrike
;
Clement, Michel
;
Papies, Dominik
- In:
Ökonomie der Musikindustrie
,
(pp. 17-26)
.
2008
Persistent link: https://www.econbiz.de/10003776644
Saved in:
6
Wettbewerbsanalyse
Steinkrauß, Niko
;
Gmelin, Hannes B.
;
Günnel, Stefan
- In:
Ökonomie der Musikindustrie
,
(pp. 27-43)
.
2008
Persistent link: https://www.econbiz.de/10003776650
Saved in:
7
Management der Wertschöpfungskette
Briegmann, Frank
;
Jakob, Hubert
- In:
Ökonomie der Musikindustrie
,
(pp. 87-98)
.
2008
Persistent link: https://www.econbiz.de/10003776668
Saved in:
8
Should you invest in the long tail?
Elberse, Anita
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 88-96
Persistent link: https://www.econbiz.de/10003736018
Saved in:
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