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isPartOf:"Harvard business review : HBR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Ghose, Anindya"
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Ghose, Anindya
Tucker, Catherine
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Harvard business review : HBR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Information systems research : ISR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NET Institute Working Paper
2
Forthcoming, MIS Quarterly
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Journal of management information systems : JMIS
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Management information systems : mis quarterly
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
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2
Analyzing the relationship between organic and sponsored search advertising : positive, negative, or zero interdependence?
Yang, Sha
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 602-623
Persistent link: https://www.econbiz.de/10008652635
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