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isPartOf:"Harvard business review : HBR"
~subject:"Mobile Anwendung"
~type_genre:"Aufsatz in Zeitschrift"
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Harvard business review : HBR
Journal of business research : JBR
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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For mobile devices, think apps, not ads
Gupta, Sunil
- In:
Harvard business review : HBR
91
(
2013
)
3
,
pp. 70-75
Persistent link: https://www.econbiz.de/10009724081
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